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Super chef, blogger and entrepreneur who has actually been in the Dragon’s Den! Without further ado, I give you Niall Harbison.
If I had a penny for every person who asked me was Peter Jones as tall in real like I could retire and lead a comfortable life. I used to work for billionaires as their private chef flying around the world cooking for them. While doing that I realized there was huge potential for online cooking videos so left the world of the rich and famous to move back to Ireland and launch Lookandtaste.
I don’t like to think of it as promoting the business as I think that people who do that on Twitter inevitably fail. Where I do see the value is the massive amount of feedback I get on our site from developers, designers and expert marketers all 100% for free. I also love personalizing the business through Twitter. Smart brands have a human side to them on Twitter and engage with people rather than just trying to push stuff out.
The bigger crime is to be on there because you have heard you should be and start spamming people with links to your profile. You can do a lot of damage to your brand on Twitter by using it incorrectly.
I think they are fun to make but people trying to build an entire business out of a twitter app are playing a risky game as Twitter haven’t even monetized their own site yet! I think twitter is sexy at the moment but I can’t see a huge amount of financial gains to be had for 3rd parties.
As a rule I wouldn’t really follow big brands. The only area where I think they can add value through twitter is by using it for customer service and feedback. I see it more as a tool for the small boys like us to leverage ourselves up against the big boys.
Not at all in fact I think it is the opposite in that I have met 100s of super interesting people through twitter at meet ups that I would never have normally met. I think it is super important to switch the internet off 100% the odd time and take a day off though.
Next time you’re in Belgium (which might be in the near future) Niall, there’s a few Duvels on me. Look out for some drunk tweeting then everyone. Also look out for NiallH.com, LookandTaste and Twecipe to find out what Niall is up to. I’m sure I will need to add to this site list as Niall is sure to come up with more fantastic ideas soon!
I’ve interviewed a whole host of other Internet gurus over the past few weeks including Guy Kawasaki, Mr Tweet, Tim O’Reilly, ProBlogger, Smashing Magazine and Chris Coyier so don’t forget to check them out.
Be sure and follow me at @paddydonnelly if you want to find out first about more exciting Twitter interviews :)