Posts Tagged ‘problogger’

How do you Twitter: ProBlogger?

Tuesday, December 30th, 2008

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

It’s not often that you get someone of Darren Rowse’s status on your blog and so today I will be celebrating with some fine belgian beers.  It just so happens I’m in Belgium today :) Darren’s alias is ProBlogger, quite fitting as he is one of the most highly regarded professional bloggers in the blogosphere!  Even though he is extremely busy and has enough on his plate with various sites including TwitTip, he spared me some time to talk about Twitter.  Thanks Darren!


Will we still be tweeting in 5 years?


I doubt we’ll be doing it in the same form that we do today. As we’ve seen blogging evolve from the early days we’ll probably see social messaging evolve too. Where it ends up I’m not sure anyone really knows!


How can you trust a big name brand on Twitter? You never know who is tweeting, it could be anyone from the CEO to an intern.


I’ve found that trust only really comes with time online – whether it be on a blog or a social networking site. If a Twitter account provides value and proves to be useful to people consistently over time I think it’ll gain trust and profile – no matter who is behind it. I think the key is consistency, transparency (ie don’t say it is the CEO if it is not) and usefulness.


Are we losing our ‘real life’ social skills because of the increase in social media tools?


I’m not so sure, in fact Twitter has opened up social opportunities for me and given me plenty of chances to have face to face and engaging interactions. I guess some people’s personalities might be the type that would use Twitter to hide away from real life social interaction but if it wasn’t Twitter they’d probably do it with something else. The majority of us are having our eyes opened up to all kinds of new and interesting social interactions as a result of the tool.


You run TwitTip.com (which I love by the way), what would your number one tip be for people wanting to get the most out of Twitter?


I think the key thing is to be useful, add value and to ‘give’ to your network. The more I put into Twitter the more that comes back to me. Those that I see consistently ‘taking’ from or ‘using’ Twitter tend to become ostracized by the wider Twitter community.


What are your thoughts on the power of the ‘Retweet’?


I didn’t realize the power of the ReTweet until I started using TweetDeck. Previously I was using Twitter.com to monitor replies but this meant I was only seeing replies that started with @problogger (and not messages that started with any other word). When I started using TweetDeck I began to see all tweets that others did with a mention of @problogger. This included many many ‘retweets’ – hundreds of them every week.

When I saw this I began to see their power and ability to spread a link virally among the community. It is no wonder that Twitter is one of the larger referrers of traffic to my blogs now – retweets can be very powerful.


Has the arrival of Twitter allowed you to interact with a new audience or do you feel most of your 24,000 followers were aware of your work before?


Twitter has both opened up a new audience and deepened my brand and engagement with my existing audience. There’s no doubt that people have discovered my blogs for the first time through Twitter – however what I think is more powerful is the way that Twitter has allowed me to ‘rub shoulders’ with those that had at least some awareness of me previously. There’s something quite powerful about someone seeing what you’re up to, working on and thinking every day over an extended period of time.


How do you feel our interactions will change if Twitter goes completely mainstream like Facebook or Myspace?


I think 2009 is going to be an interesting year for Twitter – particularly as it explores its business model. I hope that it won’t change the nature of how people use it but do worry a little that it’ll become more and more overtly commercial and in doing so become more noisy, more spammy and less personal.

Having said that – I guess Twitter is only ever as good as the people who use it and so we as the Twitter community have the ability to really control much of how it is used.


If you could only follow one person on Twitter, who would it be?


My wife. Now I just need to convince her to sign up.

Thanks!

I can’t thank you enough for this advice Darren and for taking the time to help me out with this blog post.  I really appreciate it!

Almost 25,000 people currently follow ProBlogger on Twitter, I’m one of them and I would suggest you guys should be checking out ProBlogger.net and Darren’s tweets for some high quality info on social media, blogging and a peek behind the scenes of a highly successful blogger. :)

Tomorrow – Brian Chappell

Organic SEO expert, Brian Chappell, will be joining us tomorrow for some more Twitter chat.  Looking forward to it!  Don’t forget to subscribe to my RSS Feed to be kept updated on all the exciting goings on at I Am Paddy.

How do you Twitter: John Haydon?

Monday, December 29th, 2008

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

John Haydon, social media marketing consultant for small businesses and non-profits, will be sharing some thoughts about Twitter today.  Like many of my interviewees I’ve only got to know John [a social media genius] through Twitter.  Without this great tool I wouldn’t be able to keep in touch with these experts and get their advice.  Thanks Twitter!


Will we still be tweeting in 5 years?


The desire for people to connect and be heard has been in existence since the day we walked up out of the ocean. As microblogging technology develops, it will naturally lower the barriers that currently prevent people from connecting. In 5 years you’ll be able to connect with people who share hundreds of “tagged” attributes way beyond location, likes, dislikes and personality. Imagine being able to instantly assess microblog users based on hundreds of online and offline (web 3.0?) activities – how often they eat vegan foods, their car’s economic footprint, political involvement, personality strengths and flaws. It would be like having a huge “post rank” attached to you as a person. The potential for this technology to connect people would impact every area of our lives.


How should a brand use Twitter effectively?


By realizing that the individuals who represent their company are the brand. The brand is the disenchanted customer service rep, the insincere marketing VP, the newly hired programmer. Extending this further, anyone affected by the company – happy customers, angry customers, potential customers – also acts as the company’s brand. Social media has put “branding” in the job descriptions of every executive, not just the VP of Marketing.


Should you follow everyone that follows you?  Does that not make it impossible to get relevant content?


Don’t follow everyone that follows you.


When people ask you ‘Where were you when Obama was elected?’, will your answer be ‘On Twitter’?


Yes


What are your thoughts on people who protect their updates?


I’d have more to think about if they didn’t protect their updates…


Are we losing our ‘real life’ social skills because of the increase in social media tools?


No – gaining. I’ve become a much more compassionate person offline because of social media’s influence. Look at Post Secret, Kiva and Change.org – haven’t these sites brought out more humanity in you?


Who would recommend following?


Follow sincere, helpful people that you share something in common with. Don’t follow someone who promises you 1,000 new followers in a month. I believe that sincerity will beat celebrity in the long run.


Anything else to say about Twitter?


Just be yourself – no matter how screwed up you think you are.

Thanks!

Thanks John!  Some great points there.  I do think it’s going to be scary how Twitter evolves in the next 5 years.  Check out John’s site Corporate Dollar if you are at all interested in social media and how it can help your small business or non-profit.

Tomorrow – ProBlogger

I’m really excited to announce that tomorrow’s interview will be with Darren Rowse, aka ProBlogger!  Darren was really kind to dedicate some time out of his schedule to answer a few questions for me.  So check back tomorrow everyone!