Posts Tagged ‘john haydon’

How do you Twitter: John Haydon?

Monday, December 29th, 2008

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

John Haydon, social media marketing consultant for small businesses and non-profits, will be sharing some thoughts about Twitter today.  Like many of my interviewees I’ve only got to know John [a social media genius] through Twitter.  Without this great tool I wouldn’t be able to keep in touch with these experts and get their advice.  Thanks Twitter!


Will we still be tweeting in 5 years?


The desire for people to connect and be heard has been in existence since the day we walked up out of the ocean. As microblogging technology develops, it will naturally lower the barriers that currently prevent people from connecting. In 5 years you’ll be able to connect with people who share hundreds of “tagged” attributes way beyond location, likes, dislikes and personality. Imagine being able to instantly assess microblog users based on hundreds of online and offline (web 3.0?) activities – how often they eat vegan foods, their car’s economic footprint, political involvement, personality strengths and flaws. It would be like having a huge “post rank” attached to you as a person. The potential for this technology to connect people would impact every area of our lives.


How should a brand use Twitter effectively?


By realizing that the individuals who represent their company are the brand. The brand is the disenchanted customer service rep, the insincere marketing VP, the newly hired programmer. Extending this further, anyone affected by the company – happy customers, angry customers, potential customers – also acts as the company’s brand. Social media has put “branding” in the job descriptions of every executive, not just the VP of Marketing.


Should you follow everyone that follows you?  Does that not make it impossible to get relevant content?


Don’t follow everyone that follows you.


When people ask you ‘Where were you when Obama was elected?’, will your answer be ‘On Twitter’?


Yes


What are your thoughts on people who protect their updates?


I’d have more to think about if they didn’t protect their updates…


Are we losing our ‘real life’ social skills because of the increase in social media tools?


No – gaining. I’ve become a much more compassionate person offline because of social media’s influence. Look at Post Secret, Kiva and Change.org – haven’t these sites brought out more humanity in you?


Who would recommend following?


Follow sincere, helpful people that you share something in common with. Don’t follow someone who promises you 1,000 new followers in a month. I believe that sincerity will beat celebrity in the long run.


Anything else to say about Twitter?


Just be yourself – no matter how screwed up you think you are.

Thanks!

Thanks John!  Some great points there.  I do think it’s going to be scary how Twitter evolves in the next 5 years.  Check out John’s site Corporate Dollar if you are at all interested in social media and how it can help your small business or non-profit.

Tomorrow – ProBlogger

I’m really excited to announce that tomorrow’s interview will be with Darren Rowse, aka ProBlogger!  Darren was really kind to dedicate some time out of his schedule to answer a few questions for me.  So check back tomorrow everyone!

How do you Twitter: Damien Mulley?

Sunday, December 28th, 2008

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

Award winning blogger Damien Mulley is the latest person to shed some light on using Twitter and social media.  Great to have your thoughts Damien!


What is your opinion on big name brands on Twitter?  Do you trust them?


Twitter is personal, it’s people to people comms. Brands are impersonal but representatives of those brands can be quite informal and friendly, that can be the value for brands on Twitter. I don’t want to talk to Vodafone Ireland or O2 Ireland on Twitter, that’s just horseshit. (I am subbed though to see how they do) I don’t go to their stores and talk into a box on the wall outside the store that relays messages to a faceless entity hidden behind the front door, I talk to people in there and maybe over time I get to know Dave from the Patrick’s Street Vodafone store and recommend him to others. I think a lot of large companies are seeing Twitter as some magazine they can advertise on instead of realising it’s a place where people exchange information.


Will we still be tweeting in 5 years?


There’ll be instant communications that probably will be location aware. Not sure will it be Twitter or Tweeting.


Do you prefer the speed and instant feedback aspect of Twitter over blogging?


I think Twittering and blogging are entirely different. They’re both personal and transparent communicating but then they’re much different on how that’s done. Twitter is that whole Blink thing Malcolm Gladwell
talked about. Quick, almost subconscious reactions to things whereas blogging generally means there’s more work and consideration going into your writing. It’s probably a but more reflective. I do like Twitter for the way news and thoughts are spread at the speed of light.


What’s your thoughts on people who protect their updates?


It’s understandable and unfortunate. Some people have to protect their updates because when they are open and transparent it can be used against them. That pretty much sucks. Course some just want a private comms channel with friends who are chatting in public. Funnily enough you can.


You obviously don’t follow just anyone.  How do you decide who makes the cut?


I follow too many. I remember the days when I only followed 70. There are no hard and fast rules. If I met them in person I’d add them or if I see my network talking to someone else a lot then they must have some value so I’ll add them and see. I cull every now and then based on if I think someone is too noisy or just not adding value to my personal stream. When people add me now and almost every day I get a few Irish people, I won’t add them back unless I know them well enough. If they start interacting with me and @ing me though, then I’ll probably add them after that.


When people ask you ‘Where were you when Obama was elected?’, will your answer be ‘On Twitter’?


I was with my friends but only one of them was in the room. That’s my answer and I think most of our generation won’t even blink at such an answer.


Are we losing our social skills because of the increase in social media tools?


Maybe the opposite. It’s the slow intro to a group. A foot in the door. People can get to know each other before they meet now so for the shy it means the first physical meetup is much much easier. Sharing information be it photos of your kids or business interests always breaks down the trust barrier in life. When you get to know someone more and share with them you can work better with them as you begin to understand the unique subtleties each person has. The ease at which data is exchanged with social media tools means that it speeds up relationship building.


If you could only follow one person, who would it be and why?


Hunter S. Thompson when he was still about or Michael O’Leary. Two people that do what they want to do and the world can come along if it wants to but it isn’t necessary.


Anything else to say about Twitter?


I’ve said too much!

Thanks!

Cheers Damien! Great to get your views. :)  Check out Damien’s blog if you want an interesting view on the Internet.  Damien organises a whole range of awards, gives training and does a fair old bit of writing.  Definitely a guy worth following everyone!

Tomorrow’s interview will be with social media marketing consultant John Haydon.