Posts Tagged ‘brian chappell’

How do you Twitter: Brian Chappell?

Wednesday, January 7th, 2009

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

Brian Chappell, organic SEO expert is today’s interviewee.  The Link Specialist talks about brands on Twitter and how we’re not really losing our ‘real life’ social skills because of social media.

Will we still be tweeting in 5 years?

I think so. Twitter is here to stay. I felt the same ‘wow’ factor the day I saw it as when I first started using AIM back in the mid 90’s. Microblogging has changed the face of the web and will only be more widely adopted as time goes on.

You obviously don’t just follow anyone on Twitter.  How do you decide who makes the cut?

I try to follow individuals who share lots of great information as well as who don’t tweet too often. I don’t follow folks just because they follow me. I have my twitter stream open all day so noisy twitterers don’t fit well.

Also, just because I know you in real life, and we are friends doesn’t mean I follow you either. There are several very prolific twitter users who tweet too much, and they know I don’t follow them. That’s ok.  I try to follow only industry buddies as I am focused on connecting with like-minded folks.

Are we losing our ‘real life’ social skills because of the increase in social media tools?

I don’t think so, there is a balance that one must take. In fact, I have become much more open and have met so many people because of the social sites I hang out at. Now this is not exactly applicable to all folks who use social networks, but for me it has worked great.

I have forced myself to be more social because I have taken online contacts and turned them into real life contacts through conference endeavours and local meetups.

Would you suggest that every company now uses Twitter in some way?

I would at least squat on your name even if you are not going to use it. Most companies can find a way to use twitter in some form or fashion.

How can you trust a big name brand on Twitter?  You don’t always know who is tweeting.  It could be anyone from the CEO to an intern.

That is the real problem with the social web today – you don’t know who is behind that avatar. In most cases you are exactly right, you very well could be interacting with an ‘intern’.

I argue though, that in most cases that is ok. Twitter is a great outlet for brands to assist in customer service. If I tweet that “jet blue sucks – they lost my bags” and a JetBlue twitter account contacts me. Thus creating a email dialogue after that, that allows me to get 300$ off a flight of my choice, I don’t really care who that person is.

What bugs you about Twitter?

Well the Retweet option. It is great, don’t get me wrong – but I have a feeling it will be abused more and more down the road.

Here is an example: Kmart ran a campaign with these A list bloggers – in order to enter in these contests held on each bloggers blog, you needed to retweet, or blog about it. To me this is crossing the line somewhat. There was a flurry of retweets that clogged up peoples twitter streams.

What was your first Tweet?


When people ask you ‘Where were you when Obama was elected?’, will your answer be ‘On Twitter’?

Not exactly, however, Twitter certainly made things very interesting this election year. I thought a lot of the twitter chatter was a bit overwhelming.

Do you think Twitter is going to go mainstream and everybody, absolutely everybody will have a Twitter account?

It depends on your definition of mainstream. I am not sure everyone will feel the need to be on twitter. It has a place for many business professionals. It won’t ever have the same sort of reach as Facebook and Myspace in my opinion but could possibly be as prolific as Linkedin one day.


Great stuff Brian!  Thanks a lot.  Make sure and check out Brian’s Twitter account and his website for a peek into his SEO brain.

Tomorrow – Eoghan McCabe

Eoghan McCabe, web designer and ‘head dude’ over at (the guys behind Qwitter) will be giving us his thoughts on using Twitter to create apps tomorrow.  Keep updated on all my blog posts with the RSS Feed!

How do you Twitter: ProBlogger?

Tuesday, December 30th, 2008

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

It’s not often that you get someone of Darren Rowse’s status on your blog and so today I will be celebrating with some fine belgian beers.  It just so happens I’m in Belgium today :) Darren’s alias is ProBlogger, quite fitting as he is one of the most highly regarded professional bloggers in the blogosphere!  Even though he is extremely busy and has enough on his plate with various sites including TwitTip, he spared me some time to talk about Twitter.  Thanks Darren!

Will we still be tweeting in 5 years?

I doubt we’ll be doing it in the same form that we do today. As we’ve seen blogging evolve from the early days we’ll probably see social messaging evolve too. Where it ends up I’m not sure anyone really knows!

How can you trust a big name brand on Twitter? You never know who is tweeting, it could be anyone from the CEO to an intern.

I’ve found that trust only really comes with time online – whether it be on a blog or a social networking site. If a Twitter account provides value and proves to be useful to people consistently over time I think it’ll gain trust and profile – no matter who is behind it. I think the key is consistency, transparency (ie don’t say it is the CEO if it is not) and usefulness.

Are we losing our ‘real life’ social skills because of the increase in social media tools?

I’m not so sure, in fact Twitter has opened up social opportunities for me and given me plenty of chances to have face to face and engaging interactions. I guess some people’s personalities might be the type that would use Twitter to hide away from real life social interaction but if it wasn’t Twitter they’d probably do it with something else. The majority of us are having our eyes opened up to all kinds of new and interesting social interactions as a result of the tool.

You run (which I love by the way), what would your number one tip be for people wanting to get the most out of Twitter?

I think the key thing is to be useful, add value and to ‘give’ to your network. The more I put into Twitter the more that comes back to me. Those that I see consistently ‘taking’ from or ‘using’ Twitter tend to become ostracized by the wider Twitter community.

What are your thoughts on the power of the ‘Retweet’?

I didn’t realize the power of the ReTweet until I started using TweetDeck. Previously I was using to monitor replies but this meant I was only seeing replies that started with @problogger (and not messages that started with any other word). When I started using TweetDeck I began to see all tweets that others did with a mention of @problogger. This included many many ‘retweets’ – hundreds of them every week.

When I saw this I began to see their power and ability to spread a link virally among the community. It is no wonder that Twitter is one of the larger referrers of traffic to my blogs now – retweets can be very powerful.

Has the arrival of Twitter allowed you to interact with a new audience or do you feel most of your 24,000 followers were aware of your work before?

Twitter has both opened up a new audience and deepened my brand and engagement with my existing audience. There’s no doubt that people have discovered my blogs for the first time through Twitter – however what I think is more powerful is the way that Twitter has allowed me to ‘rub shoulders’ with those that had at least some awareness of me previously. There’s something quite powerful about someone seeing what you’re up to, working on and thinking every day over an extended period of time.

How do you feel our interactions will change if Twitter goes completely mainstream like Facebook or Myspace?

I think 2009 is going to be an interesting year for Twitter – particularly as it explores its business model. I hope that it won’t change the nature of how people use it but do worry a little that it’ll become more and more overtly commercial and in doing so become more noisy, more spammy and less personal.

Having said that – I guess Twitter is only ever as good as the people who use it and so we as the Twitter community have the ability to really control much of how it is used.

If you could only follow one person on Twitter, who would it be?

My wife. Now I just need to convince her to sign up.


I can’t thank you enough for this advice Darren and for taking the time to help me out with this blog post.  I really appreciate it!

Almost 25,000 people currently follow ProBlogger on Twitter, I’m one of them and I would suggest you guys should be checking out and Darren’s tweets for some high quality info on social media, blogging and a peek behind the scenes of a highly successful blogger. :)

Tomorrow – Brian Chappell

Organic SEO expert, Brian Chappell, will be joining us tomorrow for some more Twitter chat.  Looking forward to it!  Don’t forget to subscribe to my RSS Feed to be kept updated on all the exciting goings on at I Am Paddy.