Archive for November, 2010

It needs to ‘Pop’

Monday, November 1st, 2010

An age old favourite of clients which, without fail, causes immediate groans when it innocently flutters into the inboxes of designers. Along with its siblings ‘It’s a good start’ and ‘I think we’re almost there, but…’, this phrase does nothing but drive another wedge into that gap between client and designer…

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