Amongst all the madness of moving to Belgium over the past few days, I got to chat with Pete Cashmore of Mashable fame about how he uses Twitter. Mashable.com is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news, and is a goldmine for anybody interested in what’s happening on the web.
When I first joined Twitter I didn’t really understand its full power and abandoned it for months. It was only until I started using it regularly again that I realised its potential and got the most out of it, connecting with people like yourself, Gary Vaynerchuk and Guy Kawasaki. Did you have a similar sort of experience?
It took me awhile to get into a rhythm, yes. For a long time, we simply posted links to Mashable articles. Now, I see it as more of a social media news feed – sharing articles, tidbits, pictures and videos on social media from around the web. Essentially, I see our feed as an aggregator for everything relating to social media.
5 years is a long time on the web. If Twitter reaches its fullest potential – becoming a messaging platform akin to IM and email – then we could indeed be tweeting in 5 years. But there are so many unknowns in that equation that I’d be hesitant to give a definitive “yes”.
That depends entirely on the brand. There are trustworthy brands and untrustworthy ones; brands that seek to serve their customers and those that seek to exploit them. Social media brings a new level of transparency to our conversations with brands – that, I think, will help the sincere, authentic and genuine brands rise to the top.
Actually, we discovered Jennifer Van Grove (@jbruin) through her Twitter account. She’s now one of Mashable’s lead writers.
I’m not a big fan of talking about myself. I’d rather talk about issues, and get behind a cause – like social media. A “Mashable” branded account lets me focus on that and keep the personal stuff to a minimum.
No doubt our reputation helped a great deal, but I also feel that Twitter has brought the Mashable brand to new readers who wouldn’t necessarily call themselves tech geeks: people interested in media, marketing, communication and branding.
Yup. I seem to recall it was something fairly mundane, like confirming a meeting. Even so, you get a moment of panic when you realize that your supposedly private message just got blasted to tens of thousands of people…you can’t take it back again.
Twitter is both a blessing and a curse to bloggers. It has dramatically increased the speed with which news travels, but it also makes our job – filtering through that information – a greater challenge. It creates more signal, but also more noise. It spurns conversations around blogs, but makes those conversations more widely dispersed. Most of all, it provides immediate feedback on our content in a way that wasn’t possible before.
Pete, that was brilliant. I owe you a pint or two. It’s fantastic to get an insight into Mashable’s use of Twitter. Thanks!
I’ve interviewed a whole host of other Internet gurus over the past few weeks including Guy Kawasaki, Tim O’Reilly, ProBlogger, Smashing Magazine and Chris Coyier so don’t forget to check them out.
Be sure and follow me at @paddydonnelly if you want to find out first about more exciting Twitter interviews :)