Social media sensei, Chris Brogan, is today’s exciting Twitter interview! Chris is the President of New Marketing Labs and helps businesses understand how to use the tools of this confusing social mediasphere to grow their business. What better person to give us an insight into how he Twitters?
I much prefer when a brand identifies as a person on Twitter, like @MolsonFerg or @RichardATDell, but when you ask about trust, how much do I have to trust them? I’m not giving them my credit card info. I’m just learning something about them or having a dialogue.
Twitter has become a fast-paced communications station for me. I use it with my business partners, my employees, my prospects, and my friends, all from one window. Because conversations are limited to 140 characters, the payload is often rapid. If we need more information, we can switch to email or phone. But it saves a lot in the “want to go get dinner on Wednesday?” types of messaging.
Yes, in some form or another. It won’t necessarily be “Twitter” the name brand, just like most people don’t stop to think if it’s AIM or Yahoo! or MSN. But yes. One-to-many micro conversations are a medium that will endure, if not proliferate.
Yes. I watched the campaign on the web, using Tropicana’s special Twitter mashup, and also CNN.com. Why watch TV? It’s a one-way medium.
No, but what’s interesting is, as online social tools are encouraging less real-world-socially-equipped people to meet up in the real world, I find that we’re flooded with a whole new generation of not-exactly-social people who thrive with the tools, and now need to learn their offline analog. I think it’s an exciting opportunity.
No. Not every business. There are plenty of transactions that are fast and simple that don’t require a lot of profile sharing and conversations. McDonalds consumer transactions, for instance. I don’t need to write on my order taker’s wall before ordering my Happy Meal. I don’t care if my oil change place tweets. But there are a lot of places where it will still matter.
People who share your interests. If you’re not especially into tech, following @chrispirillo might not float your boat. If you don’t like learning about small business, then @beckymccray isn’t good for you. Follow people by learning what they’re into. One easy way? search.twitter.com and plug in terms you’re interested in.
The magic isn’t that we’re talking in 140 characters, but that we’re sewing the world a bit tighter. I know about people in pretty much every time zone in the world now, and we talk almost daily. How powerful is that? It’s not about the tech. It’s what the tech opened up for us.
Great stuff Chris, thank you! Make sure you are one of the thousands following @chrisbrogan for a great insight into a social media guru’s mind. Also check out ChrisBrogan.com for a great blog on social media.
I’ve interviewed a whole host of other Internet gurus over the past few weeks including Guy Kawasaki, Tim O’Reilly, ProBlogger, Smashing Magazine and Chris Coyier so don’t forget to check them out.
Be sure and follow me at @paddydonnelly if you want to find out first about more exciting Twitter interviews :)