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How do you Twitter: John Haydon?

This is the latest in a series of interviews with a variety of marketers, advertisers, bloggers, SEO consultants, businesses, artists and Internet gurus on the latest micro blogging sensation to hit the interwebs, Twitter.

John Haydon, social media marketing consultant for small businesses and non-profits, will be sharing some thoughts about Twitter today.  Like many of my interviewees I’ve only got to know John [a social media genius] through Twitter.  Without this great tool I wouldn’t be able to keep in touch with these experts and get their advice.  Thanks Twitter!

Will we still be tweeting in 5 years?

The desire for people to connect and be heard has been in existence since the day we walked up out of the ocean. As microblogging technology develops, it will naturally lower the barriers that currently prevent people from connecting. In 5 years you’ll be able to connect with people who share hundreds of “tagged” attributes way beyond location, likes, dislikes and personality. Imagine being able to instantly assess microblog users based on hundreds of online and offline (web 3.0?) activities – how often they eat vegan foods, their car’s economic footprint, political involvement, personality strengths and flaws. It would be like having a huge “post rank” attached to you as a person. The potential for this technology to connect people would impact every area of our lives.

How should a brand use Twitter effectively?

By realizing that the individuals who represent their company are the brand. The brand is the disenchanted customer service rep, the insincere marketing VP, the newly hired programmer. Extending this further, anyone affected by the company – happy customers, angry customers, potential customers – also acts as the company’s brand. Social media has put “branding” in the job descriptions of every executive, not just the VP of Marketing.

Should you follow everyone that follows you?  Does that not make it impossible to get relevant content?

Don’t follow everyone that follows you.

When people ask you ‘Where were you when Obama was elected?’, will your answer be ‘On Twitter’?


What are your thoughts on people who protect their updates?

I’d have more to think about if they didn’t protect their updates…

Are we losing our ‘real life’ social skills because of the increase in social media tools?

No – gaining. I’ve become a much more compassionate person offline because of social media’s influence. Look at Post Secret, Kiva and – haven’t these sites brought out more humanity in you?

Who would recommend following?

Follow sincere, helpful people that you share something in common with. Don’t follow someone who promises you 1,000 new followers in a month. I believe that sincerity will beat celebrity in the long run.

Anything else to say about Twitter?

Just be yourself – no matter how screwed up you think you are.


Thanks John!  Some great points there.  I do think it’s going to be scary how Twitter evolves in the next 5 years.  Check out John’s site Corporate Dollar if you are at all interested in social media and how it can help your small business or non-profit.

Tomorrow – ProBlogger

I’m really excited to announce that tomorrow’s interview will be with Darren Rowse, aka ProBlogger!  Darren was really kind to dedicate some time out of his schedule to answer a few questions for me.  So check back tomorrow everyone!

Comments (37)

  1. John Haydon

    29 Dec

    Paddy – thanks so much!

  2. Very useful insight about twitter and microblogging. Thanks for sharing John.

  3. John Haydon

    29 Dec


    You’re welcome – thanks for the stopping by.

    Paddy is a great example of how to use Twitter.


  4. Great interview John. And just one more example of the power of social media tools like twitter.

  5. John Haydon

    29 Dec


    Thanks – I’ve learned a lot from you. Can I call you Sensei?


  6. Paddy

    29 Dec

    Thanks John for taking the time to give an interview! I really appreciate it.

  7. Vanessa

    29 Dec

    Great series! I am looking forward to seeing more.

  8. Paddy

    29 Dec


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